BSB40615 Certificate IV in Business Sales

CRICOS Course Code: 089326J

Level up your sales and marketing skills to unlock the secret of starting a successful business. In this certificate you’ll learn about building networks, addressing customer needs, profiling the market and developing a sales plan. If you are looking to establish a business, restructure an operational business, or you just have an appetite for entrepreneurship, sales and marketing, this is the certificate for you.

Start Dates



30 Weeks

Study: 21 weeks // Supervised Study: 3 weeks // Holidays: 6 weeks

Delivery Mode


14 hrs / week


6 hrs / week

Potential Career Outcomes

Sales Manager // Customer Service Manager // Start Your Own Business



Gold Coast

Entry Requirements

Academic Entry Requirement

Students must provide evidence of successful completion of:

  • Certificate IV or Diploma requires a minimum of Year 12 OR a minimum of a Certificate III level qualification or higher
  • If there is no evidence of the above, the student must sit the Entrepreneur Language, Literacy and Numeracy (LLN) Test and achieve a satisfactory result


Please note: Home country evidence is accepted and must be translated


English Entry Requirement

Students must pass a minimum of one of the following English Requirements:

  • Upper Intermediate Certificate or higher
  • Certificate IV level or higher qualification in Australia
  • IELTS 5.5-6, FCE Grade B or C, CAE 160-179, TOEFL 72-94, TOEIC 400-485 (listening), 385-450 (reading)
  • Entrepreneur Education English Test, achieving at least Upper Intermediate level


Please note: All English evidence provided must be within a 2 year validity period. Either within two years before the application is made, or within two years of the visa grant


Course Resource Requirements

The following resources are required to complete this course:

Computer Requirements: Students will require continual access to their own laptop computer during class and outside of class to meet distance education requirements


Please note: Students are required to purchase these items at their own expense


You may be eligible for Credit Transfers if you hold the same unit(s) from another provider. To be eligible; you must present your certified qualification at enrolment stage, together with the completed ‘Course Credit Form’. Once assessed, you will be notified of the outcome. Should your achieved units be equivalent, your CoE/course duration will be reduced according to the amount of time needed to complete the outstanding units.

Course Subjects

01. Manage Relationships

BSBCUS402 Address customer needs  

Without customers a business does not exist. They are the driving force behind any business and understanding their needs is at the centre of every successful business. This unit will help you to understand your customers, satisfy complex needs and manage networks to ensure their needs are addressed.

02. Nothing is Too Big

BSBMKG401 Profile the market

BSBMKG414 Undertake marketing activities  

Targeting the right market for your product is essential for success. Just a small percentage of the general population will buy your product or require your service. This means the more accurately you target them, the less effort will be required to achieve your business goals.  In this unit, entrepreneurs learn how to segment their customers, apply marketing activities and create a marketing plan.

03. Solve It

BSBSLS408 Present, secure and support sales solutions    

One of the biggest challenges for any sales person is to secure a sales opportunity. Research out of Harvard Business School says American families buy the same 150 products repeatedly. So, what is the trick to get potential customers to try your product and trust your business? Learn how to prepare for a sales presentation, present a sales solution, respond to buyer signals, negotiate and finalise a sale and of course support post-sale activities.

04. Sold Sold Sold

BSBSLS407 Identify and plan sales prospects     

Successful entrepreneurs say a good sales prospect plan should be short, simple and to the point. It’s a strategic and tactical plan for acquiring new customers, growing existing clients and making and/or exceeding the sales quota. In this unit you will learn how to employ prospecting methods, qualify prospects, manage prospect information and write an individualised sales plan.

05. Plan it, Sell It and Motivate the Troops

BSBSLS501 Develop a sales plan

BSBSLS502 Lead and manage a sales team 

Want to boost your business? It’s time to learn how to develop a sales plan and manage your team. Businesses are increasingly seeking to boost their sales operations to capture more market share. To be successful businesses need a motivated and dynamic sales department and this requires specific tools and techniques. Discover how to identify organisational strategic direction, establish performance targets, develop and review a sales plan, direct a sales team and evaluate performance.

06. Research, Stand and Deliver

BSBPRO401 Develop product knowledge

BSBCMM401 Make a presentation    

Entrepreneurs need to be able to find their niche in the marketplace and reach their target market. This means you need to understand your product and what makes it different to your competitors. Learn how to convert product knowledge into benefits, evaluate competitor products and prepare, deliver and review an awesome presentation to persuade your audience!

07. Influence and Network

BSBREL402 Build client relationships and business network  

Relationships matter! They are the foundation on which your business should be built and they need to be nurtured. Maintaining and improving ongoing relationships with clients and building a comprehensive network will help your business to soar to new heights! In this unit you will learn how initiate interpersonal communication with clients, establish management strategies and maintain ongoing relationships with customers and your network.

Timetable Information


Please note; Timetables are subject to change.

Course Terminology

Workshop (teaching)

During this time your mentor will deliver planned training sessions which are aimed to give you the knowledge and skills required for the unit. Activities may include presentations, group work, interactive games or a range of other hands on and engaging experiences.


Collaborate (facilitated learning)

Your mentor will facilitate your learning during this time and provide guidance and assistance to complete assessment tasks that were introduced in the workshop sessions. You will work either collaboratively on projects and tasks, or complete independent research activities.

Distance Education

Online Course Hub (on-line learning portal)
The course hub provides you with a wide range of learning resources to guide your distance education. You will be able to access a variety of quality resources in your own time.


Facebook Group (communication and conversation group)
Your mentor will lead conversations and communicate information related to your study. You will be encouraged to share ideas and collaborate with your class peers about project work.

Academic Calendars