BSB40120 Certificate IV in Business

CRICOS Course Code: 104993M

Level up your sales and marketing skills to unlock the secret of starting a successful business. In this certificate you’ll learn about building networks, achieving sales results, assessing marketing opportunities & marketing activities. If you are looking to establish a business, restructure an operational business, or you just have an appetite for entrepreneurship, sales and marketing, this is the certificate for you.

Start Dates



38 Weeks

Study: 27 weeks // Supervised Study: 3 weeks // Holidays: 6 weeks

Delivery Mode


15 hrs / week


5 hrs / week

Potential Career Outcomes

Sales Manager // Customer Service Manager // Start Your Own Business



Gold Coast

Entry Requirements

Academic Entry Requirement

Students must provide evidence of successful completion of:

  • Certificate IV or Diploma requires a minimum of Year 12 OR a minimum of a Certificate III level qualification or higher
  • If there is no evidence of the above, the student must sit the Entrepreneur Language, Literacy and Numeracy (LLN) Test and achieve a satisfactory result


Please note: Home country evidence is accepted and must be translated


English Entry Requirement

Students must pass a minimum of one of the following English Requirements:

  • Upper Intermediate Certificate or higher
  • Certificate IV level or higher qualification in Australia
  • IELTS 5.5-6, FCE Grade B or C, CAE 160-179, TOEFL 72-94, TOEIC 400-485 (listening), 385-450 (reading)
  • Entrepreneur Education English Test, achieving at least Upper Intermediate level


Please note: All English evidence provided must be within a 2 year validity period. Either within two years before the application is made, or within two years of the visa grant


Course Resource Requirements

The following resources are required to complete this course:

Computer Requirements: Students will require continual access to their own laptop computer during class and outside of class to meet distance education requirements


Please note: Students are required to purchase these items at their own expense


You may be eligible for Credit Transfers if you hold the same unit(s) from another provider. To be eligible; you must present your certified qualification at enrolment stage, together with the completed ‘Course Credit Form’. Once assessed, you will be notified of the outcome. Should your achieved units be equivalent, your CoE/course duration will be reduced according to the amount of time needed to complete the outstanding units.

Course Subjects

01. Enough about you, how about Me

BSBPEF401 Manage personal health and wellbeing & BSBPEF403 Lead personal development

A self-care plan can help you enhance your health and wellbeing, manage your stress, and maintain professionalism. Learn to identify activities and practices that support your wellbeing as a professional and help you to sustain positive self-care in the long-term.

02. Safety Goals

BSBWHS411 Implement and monitor WHS policies, procedures and programs

Managing workplace health and safety obligations is a complicated job. You are required to assess, mitigate and control risks that may impact the health, safety or welfare of those working in and visiting with your workplace. Learn how to implement and monitor an organisation’s WHS policies, procedures and programs.

03. Cerebration

BSBCRT411 Apply critical thinking to work practices   

Everyone thinks. It is our nature to do so. But much of our thinking, left to itself, is biased, distorted, partial, uninformed, or downright prejudiced. Learn how to use advanced-level critical thinking skills in a workplace context. This includes using methods of analysis, synthesis and evaluation.

04. Marketing Complexities

BSBWRT411 Write complex documents & BSBMKG433 Undertake marketing activities

It’s great to have ideas but you need to have the know how involved with preparing, coordinating and reviewing basic marketing activities. In doing so, you will learn how to plan, draft and finalise complex documents which are a vital part of any career pathway.

05. Influence and Network

BSBTWK401 Build and maintain business relationships

Relationships matter! They are the foundation on which your business should be built and they need to be nurtured. Maintaining and improving ongoing relationships with clients and building a comprehensive network will help your business to soar to new heights! In this unit you will learn how initiate interpersonal communication with clients, establish management strategies and maintain ongoing relationships with customers and your network.

06. Target Practice

SIRXSLS003 Achieve sales results

The importance of positive sales results in business can never be overemphasized. The business survival relies on how well salespeople are performing. Learn how to drive the sales of products and services, and create a sales environment, to meet sales targets.

07. Connections

BSBTEC404 Use digital technologies to collaborate in a work environment & BSBXCM401 Apply communication strategies in the workplace  

These units will teach you the fundamentals of using digital technologies to collaborate in a workplace context and apply the right communication strategies.

08. Hear All About It

BSBMKG434 Promote products and services  

Learn how to convert product knowledge into benefits, evaluate competitors’ products, plan and execute promotional activities

09. What's the Hype

BSBMKG431 Assess marketing opportunities  

In today’s business environment, sustaining growth and profitability is never a guarantee. Learn how to identify marketing opportunities and to analyse and evaluate opportunities according to organisational marketing objectives

Timetable Information





Please note; Timetables are subject to change.

Course Terminology

Workshop (teaching)
During this time your mentor will deliver planned training sessions which are aimed to give you the knowledge and skills required for the unit. Activities may include presentations, group work, interactive games or a range of other hands on and engaging experiences.


Collaborate (facilitated learning)
Your mentor will facilitate your learning during this time and provide guidance and assistance to complete assessment tasks that were introduced in the workshop sessions. You will work either collaboratively on projects and tasks, or complete independent research activities.

Distance Education

Canvas (Learner Management System)
Canvas is your online learning portal. Within this platform, you will be able to access your course learning materials, assessment requirements, and marked submissions. You will also be able to communicate with your Mentor within this platform, outside of timetabled hours. The system is user friendly and will help keep you on track throughout your studies.

Academic Calendars