BSB42415 Certificate IV in Marketing and Communication + BSB40615 Certificate IV in Business Sales

CRICOS Course Code: 096617F 089326J

This dynamic and comprehensive DUAL qualification is designed for students with a passion for entrepreneurship, sales and marketing who want to make a dent in the market place.


Learn how to think outside the box and solve problems creatively.  Throughout the course you will cover important aspects of sales, marketing and entrepreneurship including how to create a marketing plan, and how to manage a sales team. Throughout the 30-week delivery students will learn extensively about promoting products and services, branding and communication theory as well as design principles.


If you are looking to establish a business, restructure an operational business, or you just have an appetite for entrepreneurship, sales and marketing, this course is for you. The Certificate IV in Marketing and Communication is a pre-requisite of studying the Diploma of Marketing and Communication.

Start Dates




30 Weeks

Study: 21 weeks // Supervised Study: 3 weeks // Holidays: 6 weeks

Delivery Mode


14 – 17.5 hrs / week


6 hrs / week

Potential Career Outcomes

Marketing Assistant // Communications Assistant // Advertising Assistant // Sales Manager // Customer Service Manager // Start your own business



Gold Coast

Entry Requirements

Academic Entry Requirement:

Students must provide evidence of successful completion of:

  • Certificate IV or Diploma requires a minimum of Year 12 OR a minimum of a Certificate III level qualification or higher
  • If there is no evidence of the above, the student must sit the Entrepreneur Language, Literacy and Numeracy (LLN) Test and achieve a satisfactory result


Please note: Home country evidence is accepted and must be translated


English Entry Requirement:

Students must pass a minimum of one of the following English Requirements:

  • Upper Intermediate Certificate or higher
  • Certificate IV level or higher qualification in Australia
  • IELTS 5.5-6, FCE Grade B or C, CAE 160-179, TOEFL 72-94, TOEIC 400-485 (listening), 385-450 (reading)
  • Entrepreneur Education English Test


Please note: To ensure the English test score is current, the English test must have been taken either within two years before the application is made, or within two years of the grant of the visa


Course Resource Requirements:

The following resources are required to complete this course:

  • Computer Requirements: Students will require continual access to their own laptop computer during class and outside of class to meet distance education requirements


Please note: Students are required to purchase these items at their own expense


You may be eligible for Credit Transfers if you hold the same unit(s) from another provider. To be eligible; you must present your certified qualification at enrolment stage, together with the completed ‘Course Credit Form’. Once assessed, you will be notified of the outcome. Should your achieved units be equivalent, your CoE/course duration will be reduced according to the amount of time needed to complete the outstanding units.

Course Subjects

01. Get to Know Your Consumer

BSBMKG401 Profile the market

BSBMKG419 Analyse consumer Behaviour 

Enjoy discovering more about product placement, promotion, consumer behaviour, market segmentation, intellectual property and government consumer protection legislations in this unit. There are practical and theoretical components to this 4-week unit where you will need to not only demonstrate knowledge but provide practical explanation, presentation and supporting visuals.

02. Pitch It

BSBMKG413 Promote products and services

BSBPRO401 Develop product knowledge

BSBCMM401 Make a presentation   

Learn how to convert product knowledge into benefits, evaluate competitors’ products, plan and execute promotional activities and then prepare and deliver your pitch.  This unit runs for 5 weeks and is a major project for your marketing portfolio.

03. Sold Sold Sold

BSBSLS407 Identify and plan sales prospects    

Successful entrepreneurs say a good sales prospect plan should be short, simple and to the point. It’s a strategic and tactical plan for acquiring new customers, growing existing clients and making and/or exceeding the sales quota. In this unit you will learn how to employ prospecting methods, qualify prospects, manage prospect information and write an individualised sales plan.

04. Communicate It

BSBMKG418 Develop and apply knowledge of marketing communication industry

BSBMKG417 Apply marketing communication across a convergent industry   

Throughout this clustered unit, over 5 weeks you will develop knowledge of integrated marketing strategies, convergent and divergent marketing campaigns. You will review multiple case studies and provide a marketing communications strategy for a local e studio 101 client.

05. Solve It

BSBSLS408 Present, secure and support sales solutions

One of the biggest challenges for any sales person is to secure a sales opportunity. Research out of Harvard Business School says American families buy the same 150 products repeatedly. So, what is the trick to get potential customers to try your product and trust your business? Learn how to prepare for a sales presentation, present a sales solution, respond to buyer signals, negotiate and finalise a sale and of course support post-sale activities.

06. Go to Market

BSBCRT401 Articulate, debate and present ideas 

Learn how to articulate, present and debate ideas in a work or broader life context using creative techniques in order to provoke response, reaction and critical discussion. You will be required to contribute and present ideas that may be complex in nature and may relate to new products, services, processes or creative works using a degree of risk taking and storytelling.

07. Test the Market

BSBMKG409 Design direct response offers

BSBMKG410 Test direct marketing activities

BSBMGT407 Apply digital solutions to work processes

In this unit you will be designing, testing and evaluating direct marketing activities for local design studio e studio 101. You will be using email newsletter software to create an electronic direct response offer and you will then use design software to create the content. This email newsletter will be sent to a test group from which you will gain feedback and amend accordingly, prior to resending the revised campaign.

08. Influence and Network

BSBREL402 Build client relationships and business networks

Relationships matter! They are the foundation on which your business should be built, and they need to be nurtured. Maintaining and improving ongoing relationships with clients and building a comprehensive network will help your business to soar to new heights! In this unit you will learn how initiate interpersonal communication with clients, establish management strategies and maintain ongoing relationships with customers and your network.

Timetable Information


* Certificate IV in Marketing and Communication

** Certificate IV in Business Sales

Course Terminology

Workshop (teaching)

During this time your mentor will deliver planned training sessions which are aimed to give you the knowledge and skills required for the unit. Activities may include presentations, group work, interactive games or a range of other hands on and engaging experiences.

Collaborate (facilitated learning)

Your mentor will facilitate your learning during this time and provide guidance and assistance to complete assessment tasks that were introduced in the workshop sessions. You will work either collaboratively on projects and tasks, or complete independent research activities.

Distance Education

Online Course Hub (on-line learning portal)
The course hub provides you with a wide range of learning resources to guide your distance education. You will be able to access a variety of quality resources in your own time.


Facebook Group (communication and conversation group)
Your mentor will lead conversations and communicate information related to your study. You will be encouraged to share ideas and collaborate with your class peers about project work.

Academic Calendars