Certificate IV in Marketing and Communication
Course CRICOS code: 096617F
Great marketing and communications change our culture. Learn how to connect with a target audience, create value and ultimately sell products and services at a profit in the Certificate IV in Marketing and Communication. After 30 weeks you will walk away from this certificate being able to pitch an idea, creatively brand and execute this idea, deliver a marketing campaign and measure its success. The Certificate IV in Marketing and Communication is a pre-requisite of studying the Diploma of Marketing and Communication.
Study: 21 weeks // Supervised Study: 3 weeks // Holidays: 6 weeks
14 hrs / week
6 hrs / week
Marketing Assistant // Communications Assistant // Advertising Assistant
Academic Entry Requirement
Students must provide evidence of successful completion of:
Please note: Home country evidence is accepted and must be translated
English Entry Requirement
Students must pass a minimum of one of the following English Requirements:
Please note: All English evidence provided must be within a 2 year validity period. Either within two years before the application is made, or within two years of the visa grant
Course Resource Requirements
The following resources are required to complete this course:
Please note: Students are required to purchase these items at their own expense
You may be eligible for Credit Transfers if you hold the same unit(s) from another provider. To be eligible; you must present your certified qualification at enrolment stage, together with the completed ‘Course Credit Form’. Once assessed, you will be notified of the outcome. Should your achieved units be equivalent, your CoE/course duration will be reduced according to the amount of time needed to complete the outstanding units.
BSBMKG401 Profile the market
BSBMKG419 Analyse consumer behaviour
Enjoy discovering more about product placement, promotion, consumer behaviour, market segmentation, intellectual property and government consumer protection legislations in this unit. There are practical and theoretical components to this 4-week unit where you will need to not only demonstrate knowledge but provide practical explanation, presentation and supporting visuals.
BSBMKG413 Promoteproducts and services
BSBPRO401 Develop product knowledge
BSBCMM401 Make a presentation
Learn how to convert product knowledge into benefits, evaluate competitors’ products, plan and execute promotional activities and then prepare and deliver your pitch. This unit runs for 5 weeks and is a major project for your marketing portfolio.
BSBMKG418 Develop and apply knowledge of marketing communication industry
BSBMKG417 Apply marketing communication across a convergent industry
Throughout this clustered unit, over 5 weeks you will develop knowledge of integrated marketing strategies, convergent and divergent marketing campaigns. You will review multiple case studies and provide a marketing communications strategy for a local e studio 101 client.
BSBIPR403 Protect and use brands business identity
BSBCRT401 Articulate, debate and present ideas
In this unit you will look at two Australian companies and analyse their branding strategies and how they are presented to their respective audiences. You will then be involved in a boardroom discussion where you will articulate, debate and present ideas on which company is more effective in communicating their brand.
BSBMKG409 Design direct response offers
BSBMKG410 Test direct marketing activities
BSBMGT407 Apply digital solutions to work processes
In this unit you will be designing, testing and evaluating direct marketing activities for local design studio e studio 101. You will be using email newsletter software to create an electronic direct response offer and you will then use design software to create the content. This email newsletter will be sent to a test group from which you will gain feedback and amend accordingly, prior to resending the revised campaign.
During this time your mentor will deliver planned training sessions which are aimed to give you introductory project management skills and knowledge. Activities may include presentations, group work, interactive games or a range of other hands on and engaging experiences.
Collaborate: (facilitated learning & project work)
During this facilitated time, you will work collaboratively with your project team, or complete independent research tasks that have been delivered in the workshop sessions. You will practice skills that you have been taught by your mentor.
Online Course Hub (on-line learning portal)
The course hub provides you with a wide range of learning resources to guide your distance education. You will be able to access a variety of quality resources in your own time.
Facebook Group (communication and conversation group)
Your mentor will lead conversations and communicate information related to your study. You will be encouraged to share ideas and collaborate with your class peers about project work.