Certificate IV in Marketing and Communication

Course CRICOS code: 096617F

Great marketing and communications change our culture. Learn how to connect with a target audience, create value and ultimately sell products and services at a profit in the Certificate IV in Marketing and Communication.  After 30 weeks you will walk away from this certificate being able to pitch an idea, creatively brand and execute this idea, deliver a marketing campaign and measure its success. The Certificate IV in Marketing and Communication is a pre-requisite of studying the Diploma of Marketing and Communication.

Start Dates



30 Weeks

Study: 21 weeks // Supervised Study: 3 weeks // Holidays: 6 weeks

Delivery Mode


14 hrs / week


6 hrs / week

Potential Career Outcomes

Marketing Assistant // Communications Assistant // Advertising Assistant



Gold Coast

Entry Requirements

Academic Entry Requirement

Students must provide evidence of successful completion of:

  • Certificate IV or Diploma requires a minimum of Year 12 OR a minimum of a Certificate III level qualification or higher
  • If there is no evidence of the above, the student must sit the Entrepreneur Language, Literacy and Numeracy (LLN) Test and achieve a satisfactory result


Please note: Home country evidence is accepted and must be translated


English Entry Requirement

Students must pass a minimum of one of the following English Requirements:

  • Upper Intermediate Certificate or higher
  • Certificate IV level or higher qualification in Australia
  • IELTS 5.5-6, FCE Grade B or C, CAE 160-179, TOEFL 72-94, TOEIC 400-485 (listening), 385-450 (reading)
  • Entrepreneur Education English Test, achieving at least Upper Intermediate level


Please note: All English evidence provided must be within a 2 year validity period. Either within two years before the application is made, or within two years of the visa grant


Course Resource Requirements

The following resources are required to complete this course:

  • Computer Requirements: Students will require continual access to their own laptop computer during class and outside of class to meet distance education requirements


Please note: Students are required to purchase these items at their own expense


You may be eligible for Credit Transfers if you hold the same unit(s) from another provider. To be eligible; you must present your certified qualification at enrolment stage, together with the completed ‘Course Credit Form’. Once assessed, you will be notified of the outcome. Should your achieved units be equivalent, your CoE/course duration will be reduced according to the amount of time needed to complete the outstanding units.

Course Subjects

01. Know Your Product

BSBMKG401 Profile the market

BSBMKG419 Analyse consumer behaviour

Enjoy discovering more about product placement, promotion, consumer behaviour, market segmentation, intellectual property and government consumer protection legislations in this unit. There are practical and theoretical components to this 4-week unit where you will need to not only demonstrate knowledge but provide practical explanation, presentation and supporting visuals.

02. Pitch It

BSBMKG413 Promoteproducts and services

BSBPRO401 Develop product knowledge

BSBCMM401 Make a presentation

Learn how to convert product knowledge into benefits, evaluate competitors’ products, plan and execute promotional activities and then prepare and deliver your pitch.  This unit runs for 5 weeks and is a major project for your marketing portfolio.

03. Communicate It

BSBMKG418 Develop and apply knowledge of marketing communication industry

BSBMKG417 Apply marketing communication across a convergent industry

Throughout this clustered unit, over 5 weeks you will develop knowledge of integrated marketing strategies, convergent and divergent marketing campaigns. You will review multiple case studies and provide a marketing communications strategy for a local e studio 101 client.

04. Branding

BSBIPR403 Protect and use brands business identity

BSBCRT401 Articulate, debate and present ideas

In this unit you will look at two Australian companies and analyse their branding strategies and how they are presented to their respective audiences. You will then be involved in a boardroom discussion where you will articulate, debate and present ideas on which company is more effective in communicating their brand.

05. Test the Market

BSBMKG409 Design direct response offers

BSBMKG410 Test direct marketing activities

BSBMGT407 Apply digital solutions to work processes

In this unit you will be designing, testing and evaluating direct marketing activities for local design studio e studio 101. You will be using email newsletter software to create an electronic direct response offer and you will then use design software to create the content. This email newsletter will be sent to a test group from which you will gain feedback and amend accordingly, prior to resending the revised campaign.

Timetable Information




Course Terminology

During this time your mentor will deliver planned training sessions which are aimed to give you introductory project management skills and knowledge. Activities may include presentations, group work, interactive games or a range of other hands on and engaging experiences.


Collaborate: (facilitated learning & project work)
During this facilitated time, you will work collaboratively with your project team, or complete independent research tasks that have been delivered in the workshop sessions. You will practice skills that you have been taught by your mentor.

Distance Education

Online Course Hub (on-line learning portal)
The course hub provides you with a wide range of learning resources to guide your distance education. You will be able to access a variety of quality resources in your own time.


Facebook Group (communication and conversation group)
Your mentor will lead conversations and communicate information related to your study. You will be encouraged to share ideas and collaborate with your class peers about project work.

Academic Calendars