BSB40820 Certificate IV in Marketing and Communication
Course CRICOS code: 104995J
Great marketing and communications change our culture. Learn how to connect with a target audience, create value and ultimately sell products and services at a profit in the Certificate IV in Marketing and Communication. After 38 weeks you will walk away from this certificate being able to pitch an idea, creatively brand and execute this idea, deliver a marketing campaign and measure its success. The Certificate IV in Marketing and Communication is a prerequisite of studying the Diploma of Marketing and Communication.
Study: 29 weeks // Supervised Study: 3 weeks // Holidays: 6 weeks
14 hrs / week
6 hrs / week
Marketing Assistant // Communications Assistant // Advertising Assistant
Academic Entry Requirement
Students must provide evidence of successful completion of:
Please note: Home country evidence is accepted and must be translated
English Entry Requirement
Students must pass a minimum of one of the following English Requirements:
Please note: All English evidence provided must be within a 2 year validity period. Either within two years before the application is made, or within two years of the visa grant
Course Resource Requirements
The following resources are required to complete this course:
Please note: Students are required to purchase these items at their own expense
You may be eligible for Credit Transfers if you hold the same unit(s) from another provider. To be eligible; you must present your certified qualification at enrolment stage, together with the completed ‘Course Credit Form’. Once assessed, you will be notified of the outcome. Should your achieved units be equivalent, your CoE/course duration will be reduced according to the amount of time needed to complete the outstanding units.
BSBWRT411 Write complex documents
BSBMKG433 Undertake marketing activities
It’s great to have ideas but you need to have the know how involved with preparing, coordinating and reviewing basic marketing activities. In doing so, you will learn how to plan, draft and finalise complex documents which are a vital part of any career pathway.
BSBESB404 Market new business ventures
While undertaking this unit you will analyse and interpret market data. This will hone your skills to develop and implement a marketing strategy that is integrated into the business plan in order to improve the performance of a business venture.
BSBCRT412 Articulate, present and debate ideas
Learn how to get your message across and debate ideas in a work or broader life context using creative techniques in order to provoke response, reaction and critical discussion.
BSBMKG435 Analyse consumer behaviour
BSBXBD403 Analyse big data
Within these units you will analyse big data in order to provide insights that are used in an organisation. It involves identifying trends, consumer behaviour and relationships within big data, and establishing data acceptability.
BSBMKG439 Develop and apply knowledge of communications industry
This unit will give you some general knowledge of the structure, organisation and function of the communications industry. You will discuss factors that have prompted the shift from mass communications to integrated marketing communications
BSBMKG442 Conduct e-marketing communications
E-Marketing is everywhere! Learn how to prepare electronic advertisements for use in internet, mobile phones and other digital media marketing communications, and to evaluate their effectiveness in achieving marketing objectives.
BSBCMM411 Make presentations
BSBMKG434 Promote products and services
Learn how to convert product knowledge into benefits, evaluate competitors’ products, plan and execute promotional activities and then prepare and deliver your pitch.
SIRXMKT006 Develop a social media strategy
Social media is an essential piece of your business marketing strategy. With this unit you will plan and evaluate the use of social media. Master how to determine suitable social media platforms, plan appropriate use and evaluate the effectiveness of social media activity.
BSBMKG436 Design and test direct marketing activities
In this unit you will be designing, testing and evaluating direct marketing activities which meet organisational marketing objectives.
Please note; timetables are subject to change.
During this time your mentor will deliver planned training sessions which are aimed to give you introductory project management skills and knowledge. Activities may include presentations, group work, interactive games or a range of other hands on and engaging experiences.
Collaborate: (facilitated learning & project work)
During this facilitated time, you will work collaboratively with your project team, or complete independent research tasks that have been delivered in the workshop sessions. You will practice skills that you have been taught by your mentor.
Canvas (Learner Management System)
Canvas is your online learning portal. Within this platform, you will be able to access your course learning materials, assessment requirements, and marked submissions. You will also be able to communicate with your Mentor within this platform, outside of timetabled hours. The system is user friendly and will help keep you on track throughout your studies.