BSB40820 Certificate IV in Marketing and Communication

Course CRICOS code: 104995J

Great marketing and communications change our culture. Learn how to connect with a target audience, create value and ultimately sell products and services at a profit in the Certificate IV in Marketing and Communication.  After 38 weeks you will walk away from this certificate being able to pitch an idea, creatively brand and execute this idea, deliver a marketing campaign and measure its success. The Certificate IV in Marketing and Communication is a prerequisite of studying the Diploma of Marketing and Communication.

Start Dates



38 Weeks

Study: 29 weeks // Supervised Study: 3 weeks // Holidays: 6 weeks

Delivery Mode


15 hrs / week


5 hrs / week

Potential Career Outcomes

Marketing Assistant // Communications Assistant // Advertising Assistant



Gold Coast

Entry Requirements

Academic Entry Requirement

Students must provide evidence of successful completion of:

  • Certificate IV or Diploma requires a minimum of Year 12 OR a minimum of a Certificate III level qualification or higher
  • If there is no evidence of the above, the student must sit the Entrepreneur Language, Literacy and Numeracy (LLN) Test and achieve a satisfactory result


Please note: Home country evidence is accepted and must be translated


English Entry Requirement

Students must pass a minimum of one of the following English Requirements:

  • Upper Intermediate Certificate or higher
  • Certificate IV level or higher qualification in Australia
  • IELTS 5.5-6, FCE Grade B or C, CAE 160-179, TOEFL 72-94, TOEIC 400-485 (listening), 385-450 (reading)
  • Entrepreneur Education English Test, achieving at least Upper Intermediate level


Please note: All English evidence provided must be within a 2 year validity period. Either within two years before the application is made, or within two years of the visa grant


Course Resource Requirements

The following resources are required to complete this course:

  • Computer Requirements: Students will require continual access to their own laptop computer during class and outside of class to meet distance education requirements


Please note: Students are required to purchase these items at their own expense


You may be eligible for Credit Transfers if you hold the same unit(s) from another provider. To be eligible; you must present your certified qualification at enrolment stage, together with the completed ‘Course Credit Form’. Once assessed, you will be notified of the outcome. Should your achieved units be equivalent, your CoE/course duration will be reduced according to the amount of time needed to complete the outstanding units.

Course Subjects

01. Marketing Complexities

BSBWRT411 Write complex documents 

BSBMKG433 Undertake marketing activities

It’s great to have ideas but you need to have the know how involved with preparing, coordinating and reviewing basic marketing activities. In doing so, you will learn how to plan, draft and finalise complex documents which are a vital part of any career pathway.

02. Marketing Tactics

BSBESB404 Market new business ventures

While undertaking this unit you will analyse and interpret market data. This will hone your skills to develop and implement a marketing strategy that is integrated into the business plan in order to improve the performance of a business venture.

03. Lights, Camera, Action

BSBCRT412 Articulate, present and debate ideas

Learn how to get your message across and debate ideas in a work or broader life context using creative techniques in order to provoke response, reaction and critical discussion.

04. Research in Action

BSBMKG435 Analyse consumer behaviour

BSBTEC303 Create electronic presentations

Within these units you will identify trends and consumer behaviour and present your findings to the group.

05. Communicate It

BSBMKG439 Develop and apply knowledge of communications industry

This unit will give you some general knowledge of the structure, organisation and function of the communications industry. You will discuss factors that have prompted the shift from mass communications to integrated marketing communications

06. News Speak

BSBMKG442 Conduct e-marketing communications

E-Marketing is everywhere! Learn how to prepare electronic advertisements for use in internet, mobile phones and other digital media marketing communications, and to evaluate their effectiveness in achieving marketing objectives.

07. Pitch It

BSBCMM411 Make presentations

BSBMKG434 Promote products and services

Learn how to convert product knowledge into benefits, evaluate competitors’ products, plan and execute promotional activities and then prepare and deliver your pitch.

08. Be Social

SIRXMKT006 Develop a social media strategy

Social media is an essential piece of your business marketing strategy. With this unit you will plan and evaluate the use of social media. Master how to determine suitable social media platforms, plan appropriate use and evaluate the effectiveness of social media activity.

09. Test Drive

BSBMKG436 Design and test direct marketing activities

In this unit you will be designing, testing and evaluating direct marketing activities which meet organisational marketing objectives.

Timetable Information





Please note; timetables are subject to change.

Course Terminology

During this time your mentor will deliver planned training sessions which are aimed to give you introductory project management skills and knowledge. Activities may include presentations, group work, interactive games or a range of other hands on and engaging experiences.


Collaborate: (facilitated learning & project work)
During this facilitated time, you will work collaboratively with your project team, or complete independent research tasks that have been delivered in the workshop sessions. You will practice skills that you have been taught by your mentor.

Distance Education

Canvas (Learner Management System)
Canvas is your online learning portal. Within this platform, you will be able to access your course learning materials, assessment requirements, and marked submissions. You will also be able to communicate with your Mentor within this platform, outside of timetabled hours. The system is user friendly and will help keep you on track throughout your studies.

Academic Calendars