BSB60520 Advanced Diploma of Marketing and Communication

Course CRICOS code: 105000E

Being responsible for both making money for your company and delivering satisfaction to your customers makes marketing a great career. The Advanced Diploma in Marketing and Communication will give you the advantage you need to get a role in leadership and support strategic direction in the marketing and communication activities of an organisation.

Start Dates

Monthly

Duration

58 Weeks

Study: 42 weeks // Supervised Study: 4 weeks // Holidays: 12 weeks

Delivery Mode

Face-to-Face

14 hrs / week

Distance

6 hrs / week

Potential Career Outcomes

Marketing Co-Ordinator or Manager // Communications Co-Ordinator or Manager // Copywriter // Marketing Consultant

Location

Campus

Gold Coast

Entry Requirements

Academic Entry Requirement:

Students must provide evidence of successful completion of:

  • Certificate IV or Diploma requires a minimum of Year 12 OR a minimum of a Certificate III level qualification or higher

 

Please note: home country evidence is accepted and must be translated

 

Prerequisite Requirements:

Entry to this qualification is open to individuals who hold the following units of competency from the BSB50620 Diploma of Marketing and Communication::

  • BSBMKG541 Identify and evaluate marketing opportunities;
  • BSBMKG542 Establish and monitor the marketing mix;
  • BSBMKG552 Design and develop marketing communication plans;
  • BSBMKG555 Write persuasive copy;
  • BSBPMG430 Undertake project work.

 

English Entry Requirement:

Students must pass a minimum of one of the following English Requirements:

  • Upper Intermediate Certificate or higher
  • Certificate IV level or higher qualification in Australia
  • IELTS 5.5-6, FCE Grade B or C, CAE 160-179, TOEFL 72-94, TOEIC 400-485 (listening), 385-450 (reading)
  • Entrepreneur Education English Test, achieving at least Upper Intermediate level

 

Please note: All English evidence provided must be within a 2 year validity period. Either within two years before the application is made, or within two years of the visa grant

 

Course Resource Requirements:

The following resources are required to complete this course:

  • Computer Requirements: Students will require continual access to their own laptop computer during class and outside of class to meet distance education requirements.
  • Adobe Creative Cloud Suite: must have a subscription to the current version.
  • Computer System Requirements:

Visit https://helpx.adobe.com/photoshop/system-requirements.html

 

Please note: students are required to purchase these items at their own expense

CREDIT TRANSFER

You may be eligible for Credit Transfers if you hold the same unit(s) from another provider. To be eligible; you must present your certified qualification at enrolment stage, together with the completed ‘Course Credit Form’. Once assessed, you will be notified of the outcome. Should your achieved units be equivalent, your CoE/course duration will be reduced according to the amount of time needed to complete the outstanding units.

Course Subjects

01. The Innovator

BSBSTR601 Manage innovation and continuous improvement

Innovation increases your chances to react to changes and discover new opportunities. Learn how to sustain and develop an environment in which continuous improvement, innovation and learning are promoted and rewarded.

02. Think Outside the Budget

BSBFIN501 Manage budgets and financial plans

All businesses need to be prepared with budgets. This unit will show you how to undertake financial management in an organisation or work area. It includes planning and implementing financial management approaches and supporting and evaluating effectiveness of financial management processes.

03. The Process

BSBMKG622 Manage organisational marketing processes

Learn how to be responsible for managing the overall marketing process of an organisation, and for managing marketing personnel.

04. Marketing Spark

BSBMKG627 Execute advertising campaigns

Get creative while undertaking this unit. Learn how to execute an advertising campaign including preparing, implementing, and monitoring an advertising campaign.

05. The Market

BSBMKG623 Develop marketing plans

This unit is all about the plan. You will formulate a marketing plan by developing specific marketing strategies and tactics in accordance with the organisation’s overall marketing objectives.

06. Greetings to Meetings

BSBTWK601 Develop and maintain strategic business networks

Learn how to develop professional partnerships and networks to help your organisation achieve its goals. This unit involves a number of complex and varied approaches and procedures that involve significant discretion and judgment, as well as the implementation of a variety of problem-solving and decision-making techniques.

07. Get Creative

BSBMKG626 Develop advertising campaigns

Use your imagination to develop advertising campaigns in response to an advertising brief. This includes clarifying and defining campaign objectives, preparing the advertising budget, and scheduling.

08. Call my People

BSBMKG628 Lead organisational public relations

Public relations is an integral part of the marketing process. You will learn how to lead public relations in an organisation by developing and implementing plans to improve public relations policies and procedures and evaluate performance.

09. Grow Critical

BSBCRT611 Apply critical thinking for complex problem solving

Understand how to use logical thinking to come up with solutions to problems that occur in the workplace. This unit is for people who need to think objectively in order to come up with organised and creative solutions to complex organisational problems.

10. The Influencer

BSBCMM511 Communicate with influence

Study how to convince consumers, clients, and other key stakeholders by presenting and negotiating persuasively, leading and engaging in meetings, and making presentations to customers, clients, and other key stakeholders.

11. Game Plan

BSBMKG621 Develop organisational marketing strategy

Learn how to perform a strategic review in order to build a marketing plan for your business. This includes deciding the company’s strategic path, analyzing marketing opportunities, and designing a marketing plan.

12. Cybernated Strategies

BSBTEC601 Review organisational digital strategy

This unit will teach you how to assess the operation and effectiveness of an organisation’s digital strategy in order to ensure that it continues to achieve the organisation’s goals.

Timetable Information

Timetable

Please note; timetables are subject to change.

Course Terminology

Workshop:
During this time your mentor will deliver planned training sessions which are aimed to give you introductory project management skills and knowledge. Activities may include presentations, group work, interactive games or a range of other hands on and engaging experiences.

 

Collaborate: (facilitated learning & project work)
During this facilitated time, you will work collaboratively with your project team, or complete independent research tasks that have been delivered in the workshop sessions. You will practice skills that you have been taught by your mentor.

Distance Education

Online Course Hub (on-line learning portal)
The course hub provides you with a wide range of learning resources to guide your distance education. You will be able to access a variety of quality resources in your own time.

 

Facebook Group (communication and conversation group)
Your mentor will lead conversations and communicate information related to your study. You will be encouraged to share ideas and collaborate with your class peers about project work.

Academic Calendars