BSB60520 Advanced Diploma of Marketing and Communication
Course CRICOS code: 105000E
Being responsible for both making money for your company and delivering satisfaction to your customers makes marketing a great career. The Advanced Diploma in Marketing and Communication will give you the advantage you need to get a role in leadership and support strategic direction in the marketing and communication activities of an organisation.
Study: 42 weeks // Supervised Study: 4 weeks // Holidays: 12 weeks
15 hrs / week
5 hrs / week
Marketing Co-Ordinator or Manager // Communications Co-Ordinator or Manager // Copywriter // Marketing Consultant
Academic Entry Requirement:
Students must provide evidence of successful completion of:
Please note: home country evidence is accepted and must be translated
Entry to this qualification is open to individuals who hold the following units of competency:
English Entry Requirement:
Students must pass a minimum of one of the following English Requirements:
Please note: All English evidence provided must be within a 2 year validity period. Either within two years before the application is made, or within two years of the visa grant
Course Resource Requirements:
The following resources are required to complete this course:
Please note: students are required to purchase these items at their own expense
You may be eligible for Credit Transfers if you hold the same unit(s) from another provider. To be eligible; you must present your certified qualification at enrolment stage, together with the completed ‘Course Credit Form’. Once assessed, you will be notified of the outcome. Should your achieved units be equivalent, your CoE/course duration will be reduced according to the amount of time needed to complete the outstanding units.
BSBSTR601 Manage innovation and continuous improvement
Innovation increases your chances to react to changes and discover new opportunities. Learn how to sustain and develop an environment in which continuous improvement, innovation and learning are promoted and rewarded.
BSBFIN501 Manage budgets and financial plans
All businesses need to be prepared with budgets. This unit will show you how to undertake financial management in an organisation or work area. It includes planning and implementing financial management approaches and supporting and evaluating effectiveness of financial management processes.
BSBMKG622 Manage organisational marketing processes
Learn how to be responsible for managing the overall marketing process of an organisation, and for managing marketing personnel.
BSBMKG627 Execute advertising campaigns
Get creative while undertaking this unit. Learn how to execute an advertising campaign including preparing, implementing, and monitoring an advertising campaign.
BSBMKG623 Develop marketing plans
This unit is all about the plan. You will formulate a marketing plan by developing specific marketing strategies and tactics in accordance with the organisation’s overall marketing objectives.
BSBTWK601 Develop and maintain strategic business networks
Learn how to develop professional partnerships and networks to help your organisation achieve its goals. This unit involves a number of complex and varied approaches and procedures that involve significant discretion and judgment, as well as the implementation of a variety of problem-solving and decision-making techniques.
BSBMKG626 Develop advertising campaigns
Use your imagination to develop advertising campaigns in response to an advertising brief. This includes clarifying and defining campaign objectives, preparing the advertising budget, and scheduling.
BSBMKG628 Lead organisational public relations
Public relations is an integral part of the marketing process. You will learn how to lead public relations in an organisation by developing and implementing plans to improve public relations policies and procedures and evaluate performance.
BSBCRT611 Apply critical thinking for complex problem solving
Understand how to use logical thinking to come up with solutions to problems that occur in the workplace. This unit is for people who need to think objectively in order to come up with organised and creative solutions to complex organisational problems.
BSBCMM511 Communicate with influence
Study how to convince consumers, clients, and other key stakeholders by presenting and negotiating persuasively, leading and engaging in meetings, and making presentations to customers, clients, and other key stakeholders.
BSBMKG621 Develop organisational marketing strategy
Learn how to perform a strategic review in order to build a marketing plan for your business. This includes deciding the company’s strategic path, analyzing marketing opportunities, and designing a marketing plan.
BSBTEC601 Review organisational digital strategy
This unit will teach you how to assess the operation and effectiveness of an organisation’s digital strategy in order to ensure that it continues to achieve the organisation’s goals.
Please note; timetables are subject to change.
During this time your mentor will deliver planned training sessions which are aimed to give you introductory project management skills and knowledge. Activities may include presentations, group work, interactive games or a range of other hands on and engaging experiences.
Collaborate: (facilitated learning & project work)
During this facilitated time, you will work collaboratively with your project team, or complete independent research tasks that have been delivered in the workshop sessions. You will practice skills that you have been taught by your mentor.
Canvas (Learner Management System)
Canvas is your online learning portal. Within this platform, you will be able to access your course learning materials, assessment requirements, and marked submissions. You will also be able to communicate with your Mentor within this platform, outside of timetabled hours. The system is user friendly and will help keep you on track throughout your studies.