Diploma of Marketing and Communication

Course CRICOS code: 096618E

Professional Marketers solve consumer problems, they think outside the box. This dynamic and comprehensive Diploma of Marketing and Communication will extend your knowledge gained in the Certificate IV. Working with ‘real world’ clients you will deepen your knowledge of marketing planning, consumer behaviour, brand positioning, tactics and channels. You will cover what is trending in the market place, conduct competitor analysis, develop social media strategies and complete project management planning. Refine your craft and take your skills to the next level with this diploma.

Start Dates

Monthly

Duration

54 Weeks

Study: 38 weeks // Supervised Study: 4 weeks // Holidays: 12 weeks

Delivery Mode

Face-to-Face

14 hrs / week

Distance

6 hrs / week

Potential Career Outcomes

Marketing Co-Ordinator or Manager // Communications Co-Ordinator or Manager // Copywriter // Marketing Consultant

Location

Campus

Gold Coast

Entry Requirements

Academic Entry Requirement:

Students must provide evidence of successful completion of:

  • Certificate IV or Diploma requires a minimum of Year 12 OR a minimum of a Certificate III level qualification or higher

 

Please note: home country evidence is accepted and must be translated

 

Pre-Requisite Requirements:

Entry to this qualification is open to individuals who hold the following units of competency from the BSB42415 Certificate IV in Marketing and Communication:

  • BSBCMM401 Make a presentation
  • BSBCRT401 Articulate, present and debate ideas
  • BSBMGT407 Apply digital solutions to work processes
  • BSBMKG417 Apply marketing communication across a convergent industry
  • BSBMKG418 Develop and apply knowledge of marketing communication industry

 

English Entry Requirement:

Students must pass a minimum of one of the following English Requirements:

  • Upper Intermediate Certificate or higher
  • Certificate IV level or higher qualification in Australia
  • IELTS 5.5-6, FCE Grade B or C, CAE 160-179, TOEFL 72-94, TOEIC 400-485 (listening), 385-450 (reading)
  • Entrepreneur Education English Test, achieving at least Upper Intermediate level

 

Please note: All English evidence provided must be within a 2 year validity period. Either within two years before the application is made, or within two years of the visa grant

 

Course Resource Requirements:

The following resources are required to complete this course:

  • Computer Requirements: Students will require continual access to their own laptop computer during class and outside of class to meet distance education requirements.
  • Adobe Creative Cloud Suite: must have a subscription to the current version.
  • Computer System Requirements:

Visit https://helpx.adobe.com/photoshop/system-requirements.html

 

Please note: students are required to purchase these items at their own expense

CREDIT TRANSFER

You may be eligible for Credit Transfers if you hold the same unit(s) from another provider. To be eligible; you must present your certified qualification at enrolment stage, together with the completed ‘Course Credit Form’. Once assessed, you will be notified of the outcome. Should your achieved units be equivalent, your CoE/course duration will be reduced according to the amount of time needed to complete the outstanding units.

Course Subjects

01. Client Work

BSBMKG523 Design and develop an integrated marketing communications plan

BSBMKG507 Interpret marketing trends and developments 

Over 5 weeks students will be assigned a real-world client through our onsite e studio 101. This client has recently started their business and has had their logo created through the designers in the studio. Students will be required to develop an integrated marketing communications plan to present to the client, where the client or a representative from e studio 101 will provide valuable real-world feedback.

02. What’s Trending

BSBMKG507 Interpret marketing trends and developments

BSBDES602 Research global design trends 

In this unit you will research global design and marketing trends and then integrate this research into a project proposal for a local business. Recommendations on marketing strategies and key words for online traffic will be a major component of this proposal.

03. Social Media

BSBMKG527 Plan social media engagement

Learn how to effectively engage with a preferred audience on social media for a local business. Develop a social media engagement strategy for this business and facilitate content delivery. It will be important to monitor and evaluate this engagement with the support of your mentor.

04. Convince Me

CUAGRD501 Research visual communication history and theory

BSBWRT501 Write persuasive copy 

Learn how to present ideas about visual history and theory after conducting critical analysis. In this unit you will also learn how to interpret a creative brief and evaluate a range of innovative options to write persuasive copy.

05. Opportunity Seeker

BSBMKG501 Identify and evaluate marketing opportunities

In this unit you will learn how to identify, evaluate and take advantage of marketing opportunities by analysing market data for a selected business. You will then review and document characteristics of possible markets and assess the viability of a marketing campaign for the business.

06. Effective Marketing

BSBMKG508 Plan direct marketing activities

BSBMKG509 Implement and monitor direct marketing activities  

Research market trends, business objectives, marketing activity case studies and learn about a variety of direct marketing strategies in this unit. This knowledge will then be applied to a direct marketing plan for a client showcasing a campaign message or idea. With the support of your mentor you will then implement this marketing activity and monitor the results.

07. Market Research

BSBMKG506 Plan market research

Develop a market research plan that  identifies market research needs, defines objectives and identifies data gathering approaches. You will also investigate ways to research customer satisfaction using SurveyMonkey.

08. Project Work

BSBCRT501 Originate and develop concepts

BSBPMG522 Undertake project work 

Over 5 weeks you will be working with your colleagues to complete a specified project. This project will require you to complete a Project Management Plan (PMP) as you initiate, plan and execute the project. You will be required to demonstrate the ability to originate and develop concepts, presenting these formally to the group upon project completion.

Timetable Information

Timetable
Course Terminology

Workshop:
During this time your mentor will deliver planned training sessions which are aimed to give you introductory project management skills and knowledge. Activities may include presentations, group work, interactive games or a range of other hands on and engaging experiences.

 

Collaborate: (facilitated learning & project work)
During this facilitated time, you will work collaboratively with your project team, or complete independent research tasks that have been delivered in the workshop sessions. You will practice skills that you have been taught by your mentor.

Distance Education

Online Course Hub (on-line learning portal)
The course hub provides you with a wide range of learning resources to guide your distance education. You will be able to access a variety of quality resources in your own time.

 

Facebook Group (communication and conversation group)
Your mentor will lead conversations and communicate information related to your study. You will be encouraged to share ideas and collaborate with your class peers about project work.

Academic Calendars