BSB50620 Diploma of Marketing and Communication
Course CRICOS code: 104996H
Professional Marketers solve consumer problems, they think outside the box. This dynamic and comprehensive Diploma of Marketing and Communication will extend your knowledge gained in the Certificate IV. Working with ‘real world’ clients you will deepen your knowledge of marketing planning, consumer behaviour, brand positioning, tactics and channels. You will cover what is trending in the market place, conduct competitor analysis, develop social media strategies and complete project management planning. Refine your craft and take your skills to the next level with this diploma.
Study: 42 weeks // Supervised Study: 4 weeks // Holidays: 12 weeks
14 hrs / week
6 hrs / week
Marketing Co-Ordinator or Manager // Communications Co-Ordinator or Manager // Copywriter // Marketing Consultant
Academic Entry Requirement:
Students must provide evidence of successful completion of:
Please note: home country evidence is accepted and must be translated
Entry to this qualification is open to individuals who hold the following units of competency from the BSB40820 Certificate IV in Marketing and Communication:
English Entry Requirement:
Students must pass a minimum of one of the following English Requirements:
Please note: All English evidence provided must be within a 2 year validity period. Either within two years before the application is made, or within two years of the visa grant
Course Resource Requirements:
The following resources are required to complete this course:
Please note: students are required to purchase these items at their own expense
You may be eligible for Credit Transfers if you hold the same unit(s) from another provider. To be eligible; you must present your certified qualification at enrolment stage, together with the completed ‘Course Credit Form’. Once assessed, you will be notified of the outcome. Should your achieved units be equivalent, your CoE/course duration will be reduced according to the amount of time needed to complete the outstanding units.
BSBMKG541 Identify and evaluate marketing opportunities
In this unit you will learn how to identify, evaluate and take advantage of marketing opportunities by analysing market data for a selected business. You will then review and document characteristics of possible markets and assess the viability of a marketing campaign for the business.
BSBMKG542 Establish and monitor the marketing mix
Learn how to identify and establish an effective marketing mix for a business. This will include principles & concepts including consumer behaviour and preparing, implementing and monitoring the market mix.
BSBMKG552 Design and develop marketing communication plans
Learn how to be creative when creating a client brief using a range of marketing communication options and media.
BSBMKG555 Write persuasive copy
You will be taught how to interpret a creative brief and evaluate a range of innovative options to write persuasive copy.
BSBPMG430 Undertake project work
You will be working with your colleagues to complete a specified project. This project will require you to complete a Project Management Plan (PMP) as you initiate, plan and execute the project.
BSBMKG547 Develop strategies to monetise digital engagement
Digital innovation is here, learn how to monetise digital engagement through a focus on customer engagement, content relevance and real-time digital payment systems.
BSBMKG553 Develop public relations campaigns
Public relations are the actions a business takes to shape perceptions of its brand. Within this unit you will learn how to develop multifaceted and potentially ongoing public relations campaigns.
BSBMKG549 Profile and analyse consumer behaviour for international markets
You will learn how to select appropriate international markets by identifying target markets, analysing customer behaviour and recommending strategies.
BSBMKG551 Create multiplatform advertisements for mass media
Consumers utilise many different platforms to purchase goods, this is where you will learn how to create multiplatform advertisements for the communication of a product, service or idea to consumers.
SIRXOSM007 Manage risk to organisational reputation in an online setting
Businesses are subject to reviews online more frequently. Learn how to develop processes for managing risks to an organisation’s reputation associated with social media and online engagement, including the impacts of online negative commentary, complaints and criticism.
BSBCRT512 Originate and develop concepts
It all starts with an idea, this unit will teach you to originate and develop concepts for products, programs, processes or services to an operational level.
BSBSTR501 Establish innovative work environments
Learn how to create an environment that enables and supports practice which focuses on a holistic approach to the integration of innovation across all areas of work practice.
Please note; timetables are subject to change.
During this time your mentor will deliver planned training sessions which are aimed to give you introductory project management skills and knowledge. Activities may include presentations, group work, interactive games or a range of other hands on and engaging experiences.
Collaborate: (facilitated learning & project work)
During this facilitated time, you will work collaboratively with your project team, or complete independent research tasks that have been delivered in the workshop sessions. You will practice skills that you have been taught by your mentor.
Online Course Hub (on-line learning portal)
The course hub provides you with a wide range of learning resources to guide your distance education. You will be able to access a variety of quality resources in your own time.
Facebook Group (communication and conversation group)
Your mentor will lead conversations and communicate information related to your study. You will be encouraged to share ideas and collaborate with your class peers about project work.